Top HARO Journalists by Category: Who to Pitch for Maximum Media Coverage

HARO is one of the easiest ways to get featured in major publications. Every day, journalists send out requests looking for expert insights, data, or quotes. Responding to the right journalists can increase visibility, build credibility, and even bring traffic to your website.

Not all HARO requests are equal. Some journalists cover business, some focus on health, tech, or lifestyle. Knowing who to pitch and what topics they cover makes your efforts much more effective. 

In this blog, we’ll cover top HARO journalists category by category, so it’s easier to connect with the right reporters and get your expertise featured.

Business & Finance

Business and finance journalists are always looking for experts who can share real insights backed by data. They cover topics like markets, startups, company earnings, and investment trends. 

If you know who to pitch and what they like to cover, your chances of getting featured go up. Here are three well-known names in this space and tips on how to approach them.

Joe Weisenthal – Bloomberg

Joe Weisenthal writes about markets, economic shifts, and the big stories moving finance. His work is data-driven and often focuses on explaining why markets react the way they do. 

If you have original data, unique insights, or a clear take on a current market trend, your pitch has a better chance of catching his attention. 

Ben Carlson – Investment Writer

Ben Carlson focuses on personal finance, long-term investing, and how people think about money. His writing explains complex topics in simple language, making it easy for readers to follow. 

When pitching to someone like Ben, offer actionable advice or lessons learned from real experience. Avoid technical jargon and make sure your insight is something readers can use right away.

Sonali Basak – Bloomberg

Sonali Basak reports on Wall Street, company earnings, and major corporate moves. She often needs quotes from people who understand financial statements, mergers, and market reactions. When you pitch to her, make sure your expertise is clear, and offer a quote that can be dropped straight into a story.

Health & Wellness

Health and wellness reporting has become one of the most-read areas online. These journalists cover everything from medical breakthroughs to mental health, fitness, and lifestyle trends. 

The best pitches give them accurate information, a clear expert voice, and a real-world connection that helps their audience. Here are three well-known names and how to approach them the right way.

Tara Parker-Pope

Tara Parker-Pope is one of the most trusted voices in health journalism. She ran the New York Times Well blog for over a decade and now leads the Wellness desk at The Washington Post. Her stories often mix research, data, and relatable human experiences, which makes them easy for readers to connect with. 

When pitching her, share something that combines science with a human element — for example, a new study that shows how a habit can improve daily life. Keep your language clear, avoid sensational claims, and provide sources she can verify quickly. 

Sheri Fink

Sheri Fink is known for her deep, investigative reporting on health and medicine at The New York Times. Her work often covers public health emergencies, hospital systems, and disaster response. This means she looks for pitches that are data-driven, fact-checked, and relevant to public interest. 

If you have information about healthcare systems, medical ethics, or case studies from clinics or hospitals, she is a strong journalist to reach out to. Keep your email short but detailed — include statistics, expert names, and any supporting documents that show credibility. She values accuracy and balance, so make sure your pitch doesn’t feel like PR.

Sanjay Gupta

Dr. Sanjay Gupta is a rare mix of practicing neurosurgeon and journalist, which makes him one of the most trusted medical voices on TV and online. He reports on CNN and writes pieces that explain complex health issues for a general audience. 

If you want to get his attention, focus on stories that have broad appeal — new medical trends, public health risks, or medical research that could change the way people live. 

He prefers information that is easy for viewers to understand, so your pitch should be simple, accurate, and backed by good data. Personal stories or case examples that highlight the real-world impact of a medical issue can make your pitch stand out.

Technology

Technology journalism is one of the busiest HARO categories. Journalists here cover everything from big tech company news to cybersecurity, gadgets, AI, and emerging startups. They are always looking for expert insights that explain trends clearly and help readers understand how tech affects their everyday lives. 

The key to standing out is sharing information that is timely, backed by data, and written in plain language. Here are top HARO journalists in technology. 

Kara Swisher

Kara Swisher is one of the most influential tech journalists in the world. She writes for New York Magazine and hosts popular tech podcasts where she interviews founders, investors, and industry leaders. Her work focuses on the big-picture impact of technology — power, policy, and the people running the companies that shape our digital lives. 

When pitching her, avoid technical jargon and long press releases. Instead, offer a strong point of view on how a tech trend is changing business or society. If you have insights about big tech accountability, new regulations, or the future of platforms, she is an excellent journalist to contact.

Joanna Stern

Joanna Stern is a senior personal tech columnist at The Wall Street Journal. She is known for her practical reviews, clear explainers, and entertaining videos that break down how devices work. 

If you have a new product or a fresh insight about consumer tech, Joanna is a great person to pitch. Make sure your pitch is helpful and honest — she appreciates transparency and stories that can genuinely help readers decide what to buy or use. 

A short demo video, a few bullet points about the tech, and why it solves a real problem will grab her attention faster than a generic press release.

Casey Newton

Casey Newton writes Platformer, a well-respected newsletter about the intersection of tech, policy, and social media. His readers include industry insiders, so he looks for information that goes beyond surface-level news. 

If you have expert analysis on platform algorithms, moderation issues, or the future of social networks, he will likely be interested. Make sure your pitch is specific and brings a fresh perspective. 

Share data, leaked insights (if you can), or case studies that highlight how these issues affect real users. The more original and well-supported your information is, the higher the chance he’ll cover it.

Conclusion

We have covered top HARO journalists. Each journalist has their own beat, style, and audience, so taking time to research before sending a response makes all the difference. Whether it’s business, technology, health, or lifestyle, the key is offering real value. 

Journalists are looking for clear insights, honest expertise, and stories that help their readers. If you can share that without pushing a sales angle, your chances of getting noticed go up. 

And if you need help getting featured in top media sites, just reach out here!

FAQs

1. What is HARO and how does it work?

HARO, short for Help a Reporter Out, is a free platform where journalists post requests for expert quotes or data. You can subscribe to daily emails, read the queries, and send responses to the ones that match your expertise.

2. How do I find the right journalist to pitch?

Look for journalists who cover your industry and audience. HARO emails are sorted by category, so focus only on the sections relevant to your niche. This saves time and increases the chances that your response will be picked.

3. How can I increase my chances of getting featured?

Give short, clear, and helpful answers. Journalists get hundreds of replies, so being direct helps them notice your pitch. Always include your name, title, and website to make it easy for them to credit you.

4. Do I need to pay to use haro?

No, HARO is free for everyone to use. There is a paid version with extra features like keyword alerts and faster access to queries, but you can still get featured using the free plan if you respond consistently.

5. How do I build relationships with journalists?

Follow up politely if your quote gets used and thank them for including you. Connect with them on LinkedIn or Twitter and share their published articles. This shows you value their work and can lead to more opportunities later.