Getting backlinks is one of the fastest ways for SaaS companies to boost their website and get noticed online. But reaching out to sites or buying links can be expensive and time-consuming. HARO makes it easier. Journalists are always looking for expert insights. And if you answer their queries well, you can get featured in reputable publications and earn backlinks that actually matter.
In this blog, we’ll show how SaaS companies can use HARO to get real media mentions and valuable links.
Step 1: Sign Up and Set Your Preferences
The first step for SaaS companies is to sign up as a source on HARO. And it’s very easy. Just out your email, and click sign up.
Once registered, you’ll start receiving emails with journalist queries three times a day — morning, afternoon, and evening. HARO allows you to select your industry categories, such as Tech, Software, Business, or Marketing, so you only see queries relevant to SaaS.
These emails are your “inbox of opportunities.”
Each one contains multiple short descriptions of what journalists are looking for, along with links to full query details.
Step 2: Identify Queries Relevant to Your SaaS Expertise
Once you receive HARO emails, your next step is to scan each query and determine if it aligns with your SaaS company’s expertise. Not every request is valuable. Look for queries related to your niche — like cloud software, SaaS marketing, productivity tools, cybersecurity, or industry trends. Ignore generic queries or topics outside your domain.
Check the publication behind the query. High-authority outlets like Forbes, TechCrunch, Business Insider, or niche SaaS blogs are ideal because backlinks from them carry more SEO value and enhance your credibility. Even smaller industry-focused publications can be useful if they reach your target audience.
Also, consider the type of insight you can provide. SaaS companies often have unique data, customer metrics, or case study results. Queries asking for statistics, product adoption trends, or actionable insights are perfect because journalists prefer data-backed responses.
Step 3: Craft a Strong, Insightful Response
The most important step is your pitch. Journalists receive hundreds of responses, so your email must stand out with clarity, authority, and usefulness.
Start with a brief introduction: your name, role, and SaaS company. Then answer the journalist’s question directly, ideally in 2–3 concise paragraphs.
For SaaS companies, include data, metrics, or concrete examples to back up your insights. For example, if the query asks about productivity tools, you could mention: “Our users implementing Feature X saw a 30% improvement in workflow efficiency within three months.”
Numbers and real examples make your pitch credible and usable.
Include a link to your website, blog, or case study for context. But keep it subtle. The goal is to add value, not advertise.
Step 4: Respond Quickly and Meet Deadlines
Timing is critical on HARO. Journalists often have tight deadlines, and early responses are more likely to be read and selected. SaaS companies should aim to reply as soon as possible after receiving a query — ideally in the first 2-3 hours.
Consistency matters too. Monitor HARO emails daily and respond to relevant queries regularly. Track which types of queries result in successful backlinks so you can refine your approach over time. Being reliable and prompt increases your chances of being noticed repeatedly by journalists, potentially leading to long-term relationships and recurring media mentions.
Step 5: Track, Promote, and Leverage Backlinks
Once your pitch is published, follow up by tracking the backlink. Ensure the journalist included your company name and link correctly. Tools like Ahrefs, SEMrush, or Google Search Console can help monitor the backlink and its impact on traffic and domain authority.
Leverage each mention by sharing the article on social media, newsletters, or your website, maximizing visibility and credibility. Over time, multiple HARO backlinks can improve search rankings, attract potential customers, and establish your SaaS company as a thought leader.
Plus, review which queries worked best and replicate the approach. Use your successful responses as templates for future pitches, adapting your insights to new opportunities. By tracking, promoting, and optimizing HARO backlinks, your SaaS company turns each feature into lasting SEO and marketing value.
Wrapping Up
HARO is one of the easiest ways for SaaS companies to get featured in top publications and earn high-quality backlinks. The key for SaaS companies is to pick the right queries, respond quickly, and give clear, useful answers that show your expertise.
Backlinks from trusted sites don’t just help your SEO — they build your brand’s credibility, attract more customers, and position your SaaS company as an authority in its field. Focus on quality, stay consistent, and make every pitch count.
FAQs
1. How can SaaS companies benefit from HARO?
SaaS companies can use HARO to get featured in high-authority publications, earning backlinks that boost SEO, brand credibility, and online visibility.
2. What makes a HARO pitch effective for SaaS brands?
An effective pitch is timely, concise, relevant to the query, provides unique insights, and includes clear contact information and expertise.
3. How often should SaaS companies check HARO queries?
It’s best to check HARO three times a day when email digests arrive, or set up filters to monitor relevant queries in real time.
4. Can forums like Reddit help with HARO strategies?
Yes, Reddit and other marketing forums provide real-world experiences, tips, and examples from users who successfully leveraged HARO for backlinks.
5. Are HARO backlinks valuable for SEO?
Absolutely. Backlinks from authoritative sites improve domain authority, search rankings, and drive targeted traffic to your SaaS website.
