Some brands appear in AI search results again and again — how? Using HARO AI, they get quoted on top media sites, build authority, and become trusted sources for AI answers. See what kind of mentions and quotes actually get picked up.
The state of HARO report shows a clear shift in how brands earn media coverage. Journalists want real value, fast replies, and trusted voices. Brands using HARO the right way are still landing strong mentions and lasting authority.
Experts say HARO still delivers results in 2026, but only for brands that pitch smart, respond fast, and provide real insights. We’ll share exactly what works and why some brands keep getting noticed.
HARO helps e-commerce brands get featured in top media and earn high-quality backlinks. But only if you pick the right queries, respond fast, and share real insights. Do it right, and you boost credibility, traffic, and online authority.
HARO can help SaaS brands earn high-quality backlinks and land mentions in top publications. But only if you know which queries to pick, how to respond fast, and what insights to share.
Not every HARO query is worth pitching. Focus on the ones that match your expertise and come from credible publications. Do it right, and you’ll land media features and beat most competitors.
HARO rewards speed. Journo rewards credibility. Both can get you featured, but only one aligns with how you want to show up in the media. The difference between them changes the results you get.
HARO and MentionMatch both help brands earn media mentions and backlinks, but they work differently. One offers high-volume exposure, the other focuses on curated B2B opportunities. This HARO vs MentionMatch comparison helps you choose the right platform for PR and SEO goals.
HARO and Featured both connect experts with journalists, but they work very differently. One is fast and crowded, the other is more structured and selective. If you’re using the wrong one for your goals, you’re likely wasting time.
